Thornton & Grooms has chosen The Pink Fund Michigan as the December 2009 recipient of the Hearts & Heroes Award. The Bloomfield Hills-based Pink Fund provides short-term financial aid to women and men who are in active treatment for and recovery from breast cancer. The financial support this charity grants to those already reeling from devastating medical diagnoses has helped make car payments, kept families in their homes, and prevented gas and electricity from being disconnected.
According to Mike Bergstrom of TGI, while millions of dollars are being raised for breast cancer research and treatment development, there are still a significant number of families facing breast cancer that urgently need financial help now. For them, the diagnosis of breast cancer isn’t just devastating emotionally; it’s financially terrifying, too. Unable to work because of surgery, radiation, and chemotherapy treatments, bills can go unpaid and the financial burden could snowball — especially if the insurance policies that pay for treatments can’t be made.
The Pink Fund Michigan helps to pay the bills of breast cancer patients in active treatment who have lost their stream of income or are unable to perform their job because of side effects from treatment. The organization makes direct bill payments for the maintenance of health insurance premiums, housing and vehicular and other living expenses, The short term financial aid the Pink Fund provides can ease some of the burden on patients so they can focus on healing, being with their families, and getting back into the workplace instead of worrying about monthly bills.
The Pink Fund’s Molly MacDonald said, “We literally prevent families from facing homelessness. Our program provides a financial bridge from which families can recover when treatment is complete. The most important thing we can do with our donors money is to pay the bills of our qualified recipients. While some donors ask that their funds are ear marked for sustainable expenses or marketing, this donation will be used only for direct bill payments.”
Bergstrom added, “This disease isn’t fair, it can strike anyone. But it is really unfair that anyone should have to lose everything because they became ill. It is good to know organizations like the Pink Fund are around, doing everything they can to help support people who are fighting cancer. We’d like to do what we can to support them, too.”
In addition to TGI’s recognition and support, Miss Michigan, Rima Fakih, has selected The Pink Fund for her philanthropic platform during her reign, which concludes in September 2010.
To learn more about The Pink Fund Michigan and to find out how you can help, please visit The Pink Fund Website.
If you have a charity you’d like to nominate for our monthly $1,000 Hearts & Heroes Award, please complete the nomination form today.